Analysis of Success Vs. Failure
The view of the EV1 as failure is a controversial one in itself. When viewed as an attempt to produce a viable EV product, it was a success, while certainly from GM's perspective not a commercial success as the high profit margins seen with internal combustion engine vehicles remained elusive. If one considers the vehicle as a technological showpiece—a production electric car that actually could replace a gasoline powered vehicle—the program's outcome is less clear. The EV1 was produced for the consumer market, and many lessees found driving an EV1 to be a favorable experience.
Some analysts have suggested that it is inappropriate to compare the EV1 with existing gasoline powered commuter cars as the EV1 was, in effect, a completely new product category that had no equivalent vehicles against which to be judged.
Read more about this topic: General Motors EV1
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