General Mills - Company Brands

Company Brands

Its breakfast cereals include:

  • Basic 4
  • Boo Berry
  • Buc Wheats
  • Cheerios and its variants
  • Chex and its variants
  • Cinnamon Toast Crunch
  • Cocoa Puffs
  • Cookie Crisp
  • Count Chocula
  • Crazy Cow
  • Fiber One
  • Franken Berry
  • French Toast Crunch
  • General Mills Kaboom
  • Gold Flakes
  • Golden Grahams
  • Chocolate Golden Grahams
  • Hidden Treasures
  • Honey Nut Clusters
  • Jurassic Park Crunch
  • Kix
  • Lucky Charms
  • Oatmeal Crisp
  • Raisin Nut Bran
  • Reese's Puffs
  • Total
  • Trix
  • Wheaties

Some brands are marketed outside the US and Canada by the Cereal Partners joint venture using the Nestlé brand.

The company's baking-goods brands include:

  • Betty Crocker
  • Bisquick
  • Gold Medal Flour
  • Jus-Rol
  • Knack & Back
  • La Salteña
  • Pillsbury
  • V. Pearl
  • Wanchai Ferry

It also produces fruit snacks, including Fruit by the Foot, Fruit Gushers, Fruit Roll-Ups, and Fruit Shapes.

The company's grain-snack brands include:

  • Bugles
  • Cascadian Farms
  • Chex Mix
  • Gardetto's
  • Nature Valley
  • Fiber One bars

It also produces Häagen-Dazs ice cream outside of the US.

The company's meal products brands include:

  • Betty Crocker
  • Diablitos Underwood
  • Green Giant
  • Hamburger Helper
  • Old El Paso
  • Wanchai Ferry

It also produces organic foods, including Cascadian Farms and Muir Glen.

Other company brands include Frescarini, Latina, Totinos, Jeno's, Progresso, Columbo, and Yoplait (51%).

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