Television
The television version of the program, produced by MCA-TV/Revue, was broadcast every Sunday evening at 9:00pm, EST, beginning February 1, 1953 and ending May 27, 1962. Each of the estimated 209 television episodes was an adaptation of a novel, short story, play, film, or magazine fiction.
On September 26, 1954, Ronald Reagan debuted as the only host of the program. GE added a host to provide continuity in the anthology format. After four months, the show reached the Top Ten in the Nielsen ratings..
The show made the already well-known Reagan, who had appeared in many films as a "second lead" throughout his career, wealthy, due to his part ownership of the show. After eight years as host, Reagan estimated he had visited 135 GE research and manufacturing facilities, and met over a quarter-million people. During that time he would also speak at other forums such as Rotary clubs and Moose lodges, presenting views on economic progress that in form and content were often similar to what he said in introductions, segues and closing comments on the show as a spokesman for GE. Reagan, who would later be known as "The Great Communicator" because of his oratorical prowess, often credited these engagements as helping him develop his public speaking abilities.
Read more about this topic: General Electric Theater
Famous quotes containing the word television:
“Photographs may be more memorable than moving images because they are a neat slice of time, not a flow. Television is a stream of underselected images, each of which cancels its predecessor. Each still photograph is a privileged moment, turned into a slim object that one can keep and look at again.”
—Susan Sontag (b. 1933)
“Television ... helps blur the distinction between framed and unframed reality. Whereas going to the movies necessarily entails leaving one’s ordinary surroundings, soap operas are in fact spatially inseparable from the rest of one’s life. In homes where television is on most of the time, they are also temporally integrated into one’s “real” life and, unlike the experience of going out in the evening to see a show, may not even interrupt its regular flow.”
—Eviatar Zerubavel, U.S. sociologist, educator. The Fine Line: Making Distinctions in Everyday Life, ch. 5, University of Chicago Press (1991)
“History is not what you thought. It is what you can remember. All other history defeats itself.
In Beverly Hills ... they don’t throw their garbage away. They make it into television shows.
Idealism is the despot of thought, just as politics is the despot of will.”
—Mikhail Bakunin (1814–1876)