Television
The television version of the program, produced by MCA-TV/Revue, was broadcast every Sunday evening at 9:00pm, EST, beginning February 1, 1953 and ending May 27, 1962. Each of the estimated 209 television episodes was an adaptation of a novel, short story, play, film, or magazine fiction.
On September 26, 1954, Ronald Reagan debuted as the only host of the program. GE added a host to provide continuity in the anthology format. After four months, the show reached the Top Ten in the Nielsen ratings..
The show made the already well-known Reagan, who had appeared in many films as a "second lead" throughout his career, wealthy, due to his part ownership of the show. After eight years as host, Reagan estimated he had visited 135 GE research and manufacturing facilities, and met over a quarter-million people. During that time he would also speak at other forums such as Rotary clubs and Moose lodges, presenting views on economic progress that in form and content were often similar to what he said in introductions, segues and closing comments on the show as a spokesman for GE. Reagan, who would later be known as "The Great Communicator" because of his oratorical prowess, often credited these engagements as helping him develop his public speaking abilities.
Read more about this topic: General Electric Theater
Famous quotes containing the word television:
“There is no question but that if Jesus Christ, or a great prophet from another religion, were to come back today, he would find it virtually impossible to convince anyone of his credentials ... despite the fact that the vast evangelical machine on American television is predicated on His imminent return among us sinners.”
—Peter Ustinov (b. 1921)
“His [O.J. Simpson’s] supporters lined the freeway to cheer him on Friday and commentators talked about his tragedy. Did those people see the photographs of the crime scene and the great blackening pools of blood seeping into the sidewalk? Did battered women watch all this on television and realize more vividly than ever before that their lives were cheap and their pain inconsequential?”
—Anna Quindlen (b. 1952)
“Laughter on American television has taken the place of the chorus in Greek tragedy.... In other countries, the business of laughing is left to the viewers. Here, their laughter is put on the screen, integrated into the show. It is the screen that is laughing and having a good time. You are simply left alone with your consternation.”
—Jean Baudrillard (b. 1929)