Sponsorship
The French bank, Crédit Lyonnais, has sponsored the maillot jaune since 1987. The company has been a commercial partner of the Tour since 1981. It awards a toy lion - le lion en peluche - to each day's winner as a play on its name. In 2007, sponsorship of the jersey was credited to LCL, the new name for Crédit Lyonnais following its takeover by another bank, Crédit Agricole.
Read more about this topic: General Classification In The Tour De France