Station Rebrand
On 9 November 2010, Orion Media announced that Heart 106 would be relaunched and renamed as 'Gem 106' from January 2011. Under the rebrand, the station ended its franchise agreement with Global Radio which allowed it to use the Heart identity and carry networked programming from London.
Gem 106 was launched at midnight on Saturday 1st January 2011 with a special programme presented by Orion's director of programming and marketing David Lloyd.
The GEM name stands for 'Great East Midlands', the name created and used from 1988 onwards for GEM-AM (later Classic Gold GEM) an AM (medium wave), 'solid gold' secondary service of Radio Trent. The majority of the station's programming is locally produced and broadcast from Nottingham. The station also carries the nationally syndicated Vodafone Freebees Big Top 40 on Sunday afternoons.
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