Sponsorship
In order to raise funds for the construction of the centre corporate sponsorship was sought. A number of Geelong companies pledged funds and had sections of the centre named after them. The main theatre was named after major sponsor Ford. The second theatre was named after Blakistons, a local local transport company; the main foyer after Shell; and the courtyard after Alcoa.
Corporate sponsorship continues to support the running of the centre today.
Read more about this topic: Geelong Performing Arts Centre