Gatekeeping (communication) - Definition

Definition

According to Pamela Shoemaker and Tim Vos, gatekeeping is the "process of culling and crafting countless bits of information into the limited number of messages that reach people everyday, and it is the center of the media's role in modern public life. This process determines not only which information is selected, but also what the content and nature of the messages, such as news, will be."

"1) In exercising its "surveillance" function, every news medium has a very large number of stories brought to its attention daily by reporters, wire services, and a variety of other sources.

2) Due to a number of practical considerations, only a limited amount of time or space is available in any medium for its daily presentations of the news to its audience. The remaining space must be devoted to advertising and other content.

3) Within any news organization there exists a news perspective, a subculture that includes a complex set of criteria for judging a particular news story - criteria based on economic needs of the medium, organizational policy, definitions of newsworthiness, conceptions of the nature of relevant audience, and beliefs about fourth estate obligations of journalists.

4) This news perspective and its complex criteria are used by editors, news directors, and other personnel who select a limited number of news stories for presentation to the public and encode them in ways such that the requirements of the medium and the tastes of the audience are met.

5) Therefore, personnel in the news organization become gatekeepers, letting some stories pass through the system but keeping others out, thus limiting, controlling, and shaping the public's knowledge of the totality of actual event occurring in reality."

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