Controversy
2004 saw Sweet become the public face of "The Performance Pack Initiative", an information campaign for men with impotence problems from Bayer, GlaxoSmithKline and Impotence Australia. Bans against direct advertising prescription medicines meant that Sweet was unable to directly mention the drug, Levitra but this code was broken when Sweet mentioned Levitra on an Adelaide radio programme. The Australian Broadcasting Corporation's "Media Watch" reported that Sweet was being investigated by the Therapeutic Goods Administration for possible breach of advertising codes.
Read more about this topic: Gary Sweet
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