Usage Gap
This is the gap between the total potential for the market and actual current usage by all consumers in the market. Data for this calculation includes:^^
- Market usage
- Existing usage
Read more about this topic: Gap Analysis
Famous quotes containing the words usage and/or gap:
“...Often the accurate answer to a usage question begins, “It depends.” And what it depends on most often is where you are, who you are, who your listeners or readers are, and what your purpose in speaking or writing is.”
—Kenneth G. Wilson (b. 1923)
“The gap between ideals and actualities, between dreams and achievements, the gap that can spur strong men to increased exertions, but can break the spirit of others—this gap is the most conspicuous, continuous land mark in American history. It is conspicuous and continuous not because Americans achieve little, but because they dream grandly. The gap is a standing reproach to Americans; but it marks them off as a special and singularly admirable community among the world’s peoples.”
—George F. Will (b. 1941)