Gap Analysis - Usage Gap

Usage Gap

This is the gap between the total potential for the market and actual current usage by all consumers in the market. Data for this calculation includes:^^

  • Market usage
  • Existing usage

Read more about this topic:  Gap Analysis

Famous quotes containing the words usage and/or gap:

    “...Often the accurate answer to a usage question begins, “It depends.” And what it depends on most often is where you are, who you are, who your listeners or readers are, and what your purpose in speaking or writing is.”
    —Kenneth G. Wilson (b. 1923)

    “The temples, the tank, the jail, the palace, the birds, the carrion, the Guest House, that came into view as they issued from the gap and saw Mau beneath: they didn’t want it, they said in their hundred voices, “No, not yet,” and the sky said, “No, not there.””
    —E.M. (Edward Morgan)