Usage Gap
This is the gap between the total potential for the market and actual current usage by all consumers in the market. Data for this calculation includes:^^
- Market usage
- Existing usage
Read more about this topic: Gap Analysis
Famous quotes containing the words usage and/or gap:
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—Fran Lebowitz (b. 1951)
“Wherever a man separates from the multitude, and goes his own way in this mood, there indeed is a fork in the road, though ordinary travelers may see only a gap in the paling. His solitary path across lots will turn out the higher way of the two.”
—Henry David Thoreau (1817–1862)