Usage Gap
This is the gap between the total potential for the market and actual current usage by all consumers in the market. Data for this calculation includes:^^
- Market usage
- Existing usage
Read more about this topic: Gap Analysis
Famous quotes containing the words usage and/or gap:
“...Often the accurate answer to a usage question begins, “It depends.” And what it depends on most often is where you are, who you are, who your listeners or readers are, and what your purpose in speaking or writing is.”
—Kenneth G. Wilson (b. 1923)
“Wherever a man separates from the multitude, and goes his own way in this mood, there indeed is a fork in the road, though ordinary travelers may see only a gap in the paling. His solitary path across lots will turn out the higher way of the two.”
—Henry David Thoreau (1817–1862)