Usage Gap
This is the gap between the total potential for the market and actual current usage by all consumers in the market. Data for this calculation includes:^^
- Market usage
- Existing usage
Read more about this topic: Gap Analysis
Famous quotes containing the words usage and/or gap:
“I am using it [the word ‘perceive’] here in such a way that to say of an object that it is perceived does not entail saying that it exists in any sense at all. And this is a perfectly correct and familiar usage of the word.”
—A.J. (Alfred Jules)
“A serious problem in America is the gap between academe and the mass media, which is our culture. Professors of humanities, with all their leftist fantasies, have little direct knowledge of American life and no impact whatever on public policy.”
—Camille Paglia (b. 1947)