Game Informer (GI) is an American-based monthly video game magazine featuring articles, news, strategy, and reviews of video games and associated consoles. It was formed in August 1991, when Funcoland started publishing a six-page magazine, free in all of its retail locations. Today, the magazine has over 8 million subscribers, making it the highest circulated video game magazine. It has been listed as the 3rd largest overall magazine.
It is owned and published by GameStop Corp., the parent company of the video game retailer of the same name, who bought Funcoland in 2000. Due to this, a large amount of promotion is done in-store. Purchasing a subscription to the magazine also gets the subscriber the PowerUp Rewards Pro card, the paid version of GameStop's customer appreciation card, which has contributed substantially to the magazine's subscriber base. This increases all store-credit trade values by 10%, discounts all used accessories and games by 10%, gives new members a coupon for 'Buy 2 Get 1 Free' on pre-owned games / accessories, enters them twice for the Epic Rewards Giveaway for each purchase, and gives them access to special content on the Game Informer website. Both the paid and free versions of the card give the cardholder opportunities to gain points with their purchases and redeem them for rewards.
Game Informer completely redesigned the magazine and its website in November 2009, just prior to their 200th issue, in December of that year. In celebration of their 200th issue, The Legend of Zelda was awarded the best game of all time.