Fulla (doll)

Fulla (doll)

Fulla is the name of an 11½ inch Barbie-like fashion doll marketed to children of Islamic and Middle-Eastern countries as an alternative to Barbie. Her concept evolved around 1999, and she hit stores in late 2003. Fulla was created by a UAE manufacturer from Dubai called NewBoy FZCO. Fulla is also sold in China, Brazil, North Africa, Egypt, and Indonesia, while a few are sold in the United States. Although there had been many other dolls in the past that were created with a hijab, such as Razanne and Moroccan Barbie, none of them had ever been as popular as Fulla. Fulla is a role-model to some Muslim people, displaying how many Muslim people would prefer their daughters to dress and behave.