History
Founded by Rameet Chawla in 2009 following the release of Apple’s App Store, Fueled began at General Assembly, a startup hub and incubator in Manhattan’s Flatiron district. The team soon grew from a handful of staff to about 45 designers, producers, and developers, split between the company’s three main offices.
In their first few years, Fueled worked with other tech startups and with large firms on mobile and web development and strategy. They created apps for Porsche, Ducati, UrbanDaddy, Malibu Rum, and Hallmark, and websites for Gilt City, Stuart Weitzman, and Frostwire, among others. Their online Charity Swear Box enabled expletive-heavy Twitter users to donate a suggested amount to donate to nonprofit organizations like the WWF and PETA.
The company moved to 568 Broadway in April 2012 after expanding its staff. The building, a former sewing factory, now primarily houses tech startups like Foursquare and Thrillist.
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