Friendly Robotics is a retailer of autonomous lawnmowers (e.g. Robomow) and vacuum cleaners (e.g. Friendly Vac). It was founded in Pardesiya, Israel in 1995, by Udi Peless and Shai Abramson. It supplies its products to the markets of the United States, Europe, Australia, New Zealand, and South Africa. Plans for the company include a robotic mop. The company has been mentioned in several magazines including Design News, Business Wire, Washington Home and Garden, and Vanity Fair. Prices on the firm's products range from several hundred to a few thousand dollars. The products are claimed to be rechargeable, environmentally safe, and child friendly.
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—Truman Capote (1924–1984)