Later Years
Freia was purchased in 1993 by Kraft Foods Nordic, for NOK 3 billion. The company’s flagship product has since then been the Milk Chocolate candy bar, Freia Melkesjokolade. On the basis of this famous product, Freia produces several other candy bars, with added nuts, raisins, cookies and Daim pieces. The brand has constantly been marketed in a national romantic spirit - as the essence of everything that is Norwegian. Their slogan is "A small piece of Norway" (Et lite stykke Norge).
Read more about this topic: Freia (chocolate)
Famous quotes containing the word years:
“Money itself isn’t lost or made, it’s simply transferred from one perception to another. This painting here. I bought it 10 years ago for 60 thousand dollars. I could sell it today for 600. The illusion has become real and the more real it becomes, the more desperately they want it.”
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