History
The company was founded in 1889, but real success was seen only in 1892, when Johan Throne Holst (1868–1946) took over management. Holst realized that there was a potential market for edible milk chocolate, in addition to the dark chocolate and other minor products Freia were producing at the time. Holst built up Freia to be Norway's leading chocolate manufacturer. By the turn of the century, Freia was the leading Norwegian brand in sweets. Since its inception the factory has been in the Rodeløkka neighborhood in the borough of Grünerløkka in Oslo.
Based on the success in Norway, the Throne-Holst family in 1916 founded the chocolate factory Marabou in Upplands Väsby outside of Stockholm in Sweden. The name Freia (or Freja) could not be used due to a conflicting trademark in Sweden. The name Marabou was chosen instead from the Marabou Stork, the species of bird on the Freia logo.
Read more about this topic: Freia (chocolate)
Famous quotes containing the word history:
“I am ashamed to see what a shallow village tale our so-called History is. How many times must we say Rome, and Paris, and Constantinople! What does Rome know of rat and lizard? What are Olympiads and Consulates to these neighboring systems of being? Nay, what food or experience or succor have they for the Esquimaux seal-hunter, or the Kanaka in his canoe, for the fisherman, the stevedore, the porter?”
—Ralph Waldo Emerson (1803–1882)
“I believe that history has shape, order, and meaning; that exceptional men, as much as economic forces, produce change; and that passé abstractions like beauty, nobility, and greatness have a shifting but continuing validity.”
—Camille Paglia (b. 1947)
“Racism is an ism to which everyone in the world today is exposed; for or against, we must take sides. And the history of the future will differ according to the decision which we make.”
—Ruth Benedict (1887–1948)