Network Takeover
By 1959, the networks began taking control of what went on the air from sponsors (a major result of the quiz show scandals that exploded the same year), and Ziv was very unhappy about it. "They demanded script approval and cast approval," he was quoted as saying. "You were just doing whatever the networks asked you to do - and that was not my type of operation. I didn’t care to become an employee of the networks."
Ziv sold 80 percent of his overall company to a group of investors that year and sold his television production subsidiary to United Artists, leaving the board of directors when United Artists decided to phase Ziv Television Productions out and re-organise as United Artists Television in 1962. He spent the next two decades lecturing on broadcasting and advertising at the University of Cincinnati, which awarded him an honorary doctorate in performing arts in 1985. He then settled into full-time retirement.
Ziv died in 2001 at the age of 96. He was survived by a son and a daughter. The University of Cincinnati presents a broadcasting achievement award in his name each year.
Read more about this topic: Frederick Ziv
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