Rewards Program
On May 4, 2004, Fred Meyer introduced Fred Meyer Rewards, a program that rewards (pays) customers for shopping in their stores. To participate, a customer completes a registration form and receives 3 purple cards (a credit card-sized card and two keytags). When the program was introduced, participating customers received one point for every $5 they spent in a single transaction (transactions with totals under $5 did not receive a point). If a customer earned 100 points (by spending at least $500) during a 13-week rewards cycle, they would receive about $5 in rebate vouchers. The rewards mailer also typically included percentage discount coupons on specific items.
On April 29, 2007, the company revised the program somewhat, simultaneously with the launch of their Fred Meyer Rewards MasterCard. Effective on that date (which was the beginning of a 13-week cycle), customers receive a point for each dollar spent, but the value of each point decreased proportionally, and a customer must earn 500 points in a 13-week rewards cycle to receive a rebate voucher. Customers who use the MasterCard version of Rewards earn double points at Fred Meyer (2 points per dollar spent), and single points everywhere else where MasterCard is accepted (1 point per dollar spent).
In 2011, the company switched from MasterCard to Visa, which uses the same points format as the MasterCard. In addition to reward points, Visa rewards card holders receive 15 cents off fuel per 100 fuel points.
Read more about this topic: Fred Meyer
Famous quotes containing the words rewards and/or program:
“A pregnant woman and her spouse dream of three babies—the perfect four-month-old who rewards them with smiles and musical cooing, the impaired baby, who changes each day, and the mysterious real baby whose presence is beginning to be evident in the motions of the fetus.”
—T. Berry Brazelton (20th century)
“First in booze, first in shoes, and last in the American League.”
—Administration in the State of Miss, U.S. public relief program (1935-1943)