Franklin Gothic and its related faces are realist sans-serif typefaces originated by Morris Fuller Benton (1872–1948) in 1902. “Gothic” is an increasingly archaic term meaning sans-serif. Franklin Gothic has been used in many advertisements and headlines in newspapers. The typeface continues to maintain a high profile, appearing in a variety of media from books to billboards. Despite a period of eclipse in the 1930s, after the introduction of European faces like Kabel and Futura, they were re-discovered by American designers in the 1940s and have remained popular ever since.
Read more about Franklin Gothic: Franklin Gothic, Alternate Gothic, Monotone Gothic, News Gothic, Lightline Gothic, Usage
Famous quotes containing the words franklin and/or gothic:
“Furnished as all Europe now is with Academies of Science, with nice instruments and the spirit of experiment, the progress of human knowledge will be rapid and discoveries made of which we have at present no conception. I begin to be almost sorry I was born so soon, since I cannot have the happiness of knowing what will be known a hundred years hence.”
—Benjamin Franklin (1706–1790)
“A Gothic cathedral affirms that it was done by us and not done by us.”
—Ralph Waldo Emerson (1803–1882)