Franklin Gothic and its related faces are realist sans-serif typefaces originated by Morris Fuller Benton (1872–1948) in 1902. “Gothic” is an increasingly archaic term meaning sans-serif. Franklin Gothic has been used in many advertisements and headlines in newspapers. The typeface continues to maintain a high profile, appearing in a variety of media from books to billboards. Despite a period of eclipse in the 1930s, after the introduction of European faces like Kabel and Futura, they were re-discovered by American designers in the 1940s and have remained popular ever since.
Read more about Franklin Gothic: Franklin Gothic, Alternate Gothic, Monotone Gothic, News Gothic, Lightline Gothic, Usage
Famous quotes containing the words franklin and/or gothic:
“Most people dislike vanity in others, whatever share they have of it themselves; but I give it fair quarter, wherever I meet with it, being persuaded that it is often productive of good to the possessor, and to others who are within his sphere of action: and therefore, in many cases, it would not be altogether absurd if a man were to thank God for his vanity among the other comforts of life.”
—Benjamin Franklin (1706–1790)
“A Gothic cathedral affirms that it was done by us and not done by us.”
—Ralph Waldo Emerson (1803–1882)