Franklin Gothic and its related faces are realist sans-serif typefaces originated by Morris Fuller Benton (1872–1948) in 1902. “Gothic” is an increasingly archaic term meaning sans-serif. Franklin Gothic has been used in many advertisements and headlines in newspapers. The typeface continues to maintain a high profile, appearing in a variety of media from books to billboards. Despite a period of eclipse in the 1930s, after the introduction of European faces like Kabel and Futura, they were re-discovered by American designers in the 1940s and have remained popular ever since.
Read more about Franklin Gothic: Franklin Gothic, Alternate Gothic, Monotone Gothic, News Gothic, Lightline Gothic, Usage
Famous quotes containing the words franklin and/or gothic:
“If you teach a poor young man to shave himself, and keep his razor in order, you may contribute more to the happiness of his life than in giving him a thousand guineas. This sum may be soon spent, the regret only remaining of having foolishly consumed it; but in the other case, he escapes the frequent vexation of waiting for barbers, and of their sometimes dirty fingers, offensive breaths, and dull razors.”
—Benjamin Franklin (1706–1790)
“The Gothic cathedral is a blossoming in stone subdued by the insatiable demand of harmony in man.”
—Ralph Waldo Emerson (1803–1882)