Frank Winfield Woolworth

Frank Winfield Woolworth (April 13, 1852 – April 8, 1919) was the founder of F. W. Woolworth Company (now Foot Locker), an operator of discount stores that priced merchandise at five and ten cents. He pioneered the now-common practices of buying merchandise direct from manufacturers and fixing prices on items, rather than haggling. He was the first to use self-service display cases so customers could examine what they wanted to buy without the help of a salesman.