Mad Contributions
Jacobs' first submission to the magazine, "Why I Left the Army and Became a Civilian," resulted in an immediate sale and a request for more material. It was one of five Jacobs pieces to appear in issue #33 (June 1957), marking a prodigious debut for the Mad contributor. His byline has since appeared in more than 300 issues of the magazine, second only to Dick DeBartolo among Mad writers who do not also illustrate their own work. Jacobs has over 575 credits for the magazine, more than any other writer or artist. At his peak, Jacobs was writing a fifth of the magazine's content. "My top year, I sold 60 pages... so you get an idea of the roll I was on," Jacobs told an interviewer. 165 separate issues of Mad include multiple articles written by Jacobs.
Jacobs established numerous recurring features in Mad, including fabricated obituaries for fictional characters from various genres and the "Do-It-Yourself Newspaper Stories" which offer a series of fill-in-the-blank options.
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