Birth of The Weather Channel
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- Main Article: The Weather Channel (United States)
When John Coleman, former WLS-TV Chicago chief meteorologist and Good Morning America forecaster, suggested creating a 24-hour cable weather station, the idea confirmed what Batten had learned at The Virginian-Pilot, that readers prioritized weather information as a primary reason for purchasing the daily paper.
The Weather Channel debuted on May 2, 1982, after 10 months from in development. Although initially criticized, The Weather Channel ultimately thrived and expanded to include its sister web site, Weather.com, which receives more than 300 million visits per month.
In 2002, on its 20th anniversary, Batten co-authored The Weather Channel: The Improbable Rise of a Media Phenomenon, recounting the creation of The Weather Channel.
Read more about this topic: Frank Batten
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