Frank Bass
Frank M. Bass (1926-2006) was an American academic in the field of marketing research, and is considered to be among the founders of marketing science. He was the creator of the Bass diffusion model that describes the adoption of new products and technologies by first-time buyers. He died on December 1, 2006.
Read more about Frank Bass: Background and Early Life, Academic Career, Publications
Famous quotes containing the words frank and/or bass:
“And finally I twist my heart round again, so that the bad is on the outside and the good is on the inside, and keep on trying to find a way of becoming what I would so like to be, and could be, if ... there weren’t any other people living in the world.”
—Anne Frank (1929–1945)
“How are we to know that a Dracula is a key-pounding pianist who lifts his hands up to his face, or that a bass fiddle is the doghouse, or that shmaltz musicians are four-button suit guys and long underwear boys?”
—In New York City, U.S. public relief program (1935-1943)