Framing Effect in Communication Research
In the field of communication, framing defines how news media coverage shapes mass opinion. To be specific, framing effects refer to behavioral or attitudinal outcomes that are due to how a given piece of information is being framed in public discourse. Today, many volumes of the major communication journals contain papers on media frames and framing effects. Approaches used in such papers can be broadly classified into two groups: studies of framing as the dependent variable and studies of framing as the independent variable. The former usually deals with frame building (i.e. how frames create societal discourse about an issue and how different frames are adopted by journalists) and latter concerns frame setting (i.e. how media framing influences an audience).
Read more about this topic: Framing (social Sciences)
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