Television Commercials
Fram became known for its marketing slogan, "You can pay me now, or pay me later", which is usually uttered in its television commercials by an auto mechanic, who explains to his customer that he can either pay a small sum now for the replacement of oil and filter or a far larger sum later for the replacement of the vehicle's engine. American actor Walter Matthews was cast as the first, original mechanic for the Fram television advertising campaign.
Read more about this topic: Fram (oil Filter)
Famous quotes containing the word television:
“What is a television apparatus to man, who has only to shut his eyes to see the most inaccessible regions of the seen and the never seen, who has only to imagine in order to pierce through walls and cause all the planetary Baghdads of his dreams to rise from the dust.”
—Salvador Dali (1904–1989)