Television Commercials
Fram became known for its marketing slogan, "You can pay me now, or pay me later", which is usually uttered in its television commercials by an auto mechanic, who explains to his customer that he can either pay a small sum now for the replacement of oil and filter or a far larger sum later for the replacement of the vehicle's engine. American actor Walter Matthews was cast as the first, original mechanic for the Fram television advertising campaign.
Read more about this topic: Fram (oil Filter)
Famous quotes containing the word television:
“The television screen, so unlike the movie screen, sharply reduced human beings, revealed them as small, trivial, flat, in two banal dimensions, drained of color. Wasn’t there something reassuring about it!—that human beings were in fact merely images of a kind registered in one another’s eyes and brains, phenomena composed of microscopic flickering dots like atoms. They were atoms—nothing more. A quick switch of the dial and they disappeared and who could lament the loss?”
—Joyce Carol Oates (b. 1938)