Television Commercials
Fram became known for its marketing slogan, "You can pay me now, or pay me later", which is usually uttered in its television commercials by an auto mechanic, who explains to his customer that he can either pay a small sum now for the replacement of oil and filter or a far larger sum later for the replacement of the vehicle's engine. American actor Walter Matthews was cast as the first, original mechanic for the Fram television advertising campaign.
Read more about this topic: Fram (oil Filter)
Famous quotes containing the word television:
“History is not what you thought. It is what you can remember. All other history defeats itself.
In Beverly Hills ... they don’t throw their garbage away. They make it into television shows.
Idealism is the despot of thought, just as politics is the despot of will.”
—Mikhail Bakunin (1814–1876)