Vinnie
On May 28, 2008 Fox's Biscuits launched a TV ad campaign and £5 million marketing campaign centred on "Vinnie", a "danda" - a cross between a dog and a panda - meant to be Fox's "number one fan" who had travelled across the Atlantic to make sure everybody knew who makes his favourite biscuits. The idea of Vinnie was developed with the animation team behind Disney's The Chronicles of Narnia, MPC and Mother London. The supporting website was developed by Sheffield agency, Dig for Fire.
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