Fox Administration - Institutional Image

Institutional Image

President Fox was the first President to have an institutional image that did not display the complete National Coat of Arms, causing controversy. The use of the slashed eagle (águila mocha, in Spanish), as it was called by critics (the word "mocha" having a negative connotation, mocho meaning both chopped and prudish Catholic), was extended to all the dependencies of the Executive Branch substituting the Seal of the United Mexican States (located at the bottom right corner of the Institutional logo) by the acronym of the dependencies. Successor President Felipe Calderón returned to using the complete coat of arms. Apart from criticism to showing only part of the Nation's Coat of Arms, some criticized the inclusion of the color blue to the Administration's institutional image (used in one-color depictions of the logo), as said color is associated to Fox's PAN party, and to a presumptive "F"-like band in the bottom of the image, which, critics suggested, gave more emphasis to Fox's personal image than to the Institution of the President.

Read more about this topic:  Fox Administration

Famous quotes containing the word image:

    Human beings are compelled to live within a lie, but they can be compelled to do so only because they are in fact capable of living in this way. Therefore not only does the system alienate humanity, but at the same time alienated humanity supports this system as its own involuntary masterplan, as a degenerate image of its own degeneration, as a record of people’s own failure as individuals.
    Václav Havel (b. 1936)