Four Minute Men - Addressing Challenges

Addressing Challenges

The Four Minute Men idea became a useful tool in the propaganda campaign because it addressed a specific rhetorical situation. One of the challenges of the effort was the fragmented audience of the United States. Many different heritages were represented in the United States, and the president needed their support for the war. To address each groups specific needs, the director of the Four Minute Men, William McCormick Blair, delegated the duty of speaking to local men. Well known and respected community figures often volunteered for the Four Minute Men program. This gave the speeches a local voice. Also, the four minute men were given general topics and talking points to follow and rotated between theaters to help the speeches seem fresh, instead of generic propaganda speeches.

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