History
Foster's Lager has been imported into the UK from Australia in its 16 oz distinctive blue, white and gold cans since the early 1970s.
Awareness of the brand was spread in Britain by the satirical political magazine "Private Eye" which ran a cartoon series "The Adventures of Barry McKenzie", featuring a bumbling Foster's swilling Australian expatriate, from about 1964 onwards.
In Britain, the Courage brewing group was acquired in 1986 by Australian businessman John Elliott. Perceiving the increasing popularity of imported Foster's Lager, it was decided to commence local brewing of the product by Courage.
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