Fosters Freeze (full name Foster's Old Fashion Freeze) is a chain of fast-food restaurants in California. It was founded by George Foster in 1946 on La Brea Avenue in Inglewood, California, a location that still remains, and claims to have been the first fast-food chain in the state. George Foster later sold the Foster's Freeze franchise to William Bouldier and his affiliate who owned and managed the restaurant chain for several years. After a decade of success, Bouldier sold his stake in the business to his partner due to a conflict in the business' international expansion.
The Fosters Freeze name comes from the fact that it is best known for its soft-serve ice cream and milkshakes, which is reflected in the marketing slogan, "California's Original Soft Serve." Its mascot is an ice cream cone wearing a chef's hat.
At franchise locations, the company also offers a variety of foods, including hamburgers, chicken strips, and fish. It has not followed the trend of other fast food restaurants in offering a healty diet menu.
The restaurant's original slogan was "Everything at Foster's is wonderful to eat" and the slogan has taken on a retro appeal in recent years.
Read more about Fosters Freeze: History, Fosters Freeze Today
Famous quotes containing the words fosters and/or freeze:
“The intellect is vagabond, and our system of education fosters restlessness. Our minds travel when our bodies are forced to stay at home. We imitate; and what is imitation but the travelling of the mind?”
—Ralph Waldo Emerson (1803–1882)
“Ice doesn’t freeze three feet thick over night.”
—Chinese proverb.