Forza Italia - Distinctive Traits

Distinctive Traits

Since its birth Forza Italia used unconventional means for European politics (in fact resembling more the American model), such as stickering, SMS messaging and mass mailing of propaganda material, including the biography of its leader Berlusconi, "An Italian story" (Una storia italiana).

The party was heavily dependent on Berlusconi's image. The party's anthem was sung in karaoke fashion at American-style conventions. There was nominally no internal opposition (although some critical voices raised up, such as those of Senators Paolo Guzzanti and Raffaele Iannuzzi). The party used TV advertising extensively, although this has been slightly restricted since 2000 by a law passed by the then centre-left majority.

Read more about this topic:  Forza Italia

Famous quotes containing the words distinctive and/or traits:

    If the egotist is weak, his egotism is worthless. If the egotist is strong, acute, full of distinctive character, his egotism is precious, and remains a possession of the race.
    Alexander Smith (1830–1867)

    ... the first reason for psychology’s failure to understand what people are and how they act, is that clinicians and psychiatrists, who are generally the theoreticians on these matters, have essentially made up myths without any evidence to support them; the second reason for psychology’s failure is that personality theory has looked for inner traits when it should have been looking for social context.
    Naomi Weisstein (b. 1939)