The forsa Institute for Social Research and Statistical Analysis (German: forsa Gesellschaft für Sozialforschung und statistische Analyse mbH), forsa for short, is one of the leading market research and opinion polling companies in Germany. It was founded in 1984 by Manfred Güllner in Cologne and is now headquartered in Berlin with a branch in Dortmund; it formerly also had an office in Riga, Latvia.
In addition to opinion research, forsa conducts surveys regarding community and other public services, basic industry, manufacturing, investments broadly construed, traffic and transport, financial services and print, television and other media.
Forsa has approximately 60 permanent employees, and hires further interviewers as part-time independent contractors from Monitel GmbH. In contrast GfK, Germany's largest market research firm, has approximately 1,600 permanent employees in Germany alone.
Famous quotes containing the word institute:
“Whenever any form of government shall become destructive of these ends, it is the right of the people to alter or to abolish it, & to institute new government, laying it’s foundation on such principles & organising it’s powers in such form, as to them shall seem most likely to effect their safety & happiness.”
—Thomas Jefferson (1743–1826)