Formula One Sponsorship Liveries - Williams

Williams

Williams, as a major constructor, is rare in modern F1 in that they have no manufacturer backing. Over the years, their supply of engines and other major components has often changed, meaning that their livery is renewed more often than most of their rivals. Sponsors of Williams can often have the livery dramatically changed, which has helped to keep Williams competitively financed since 1978, when Williams first entered as a constructor.

Year Main colour(s) Additional colour(s) Livery sponsor(s) Additional major sponsor(s) Non-tobacco livery changes
1978–1979 White Green and Black Saudia, TAG Denim
1980–1983 White Black Saudia Denim, Leyland (1981), TAG (1982–1983)
1984 White Yellow Denim ICI
1985–1989 Yellow and White Blue Canon ICI, Tactel, Honda, Barclay (was replaced by driver's surname in races that didn't allowed alcohol or tobacco)
1990 Blue and Yellow White Canon Elf
1991–1993 Yellow and White Blue Camel Canon, Elf, Labatt's (1991–1992), Sega (1993) Camel was replaced by Camel logo
1994–1997 Blue White Rothmans Elf, Renault, Segafredo (1994–1995), Sanyo (1995–1997), Black Tower (1996), Sonax (1996–1997), Divella, Hype Energy (1997–1998) "Rothmans" was replaced with "Williams", "Racing", "bar code", "?" (1997 French Grand Prix) or "Ro?"
1998 Red White Winfield Sonax, Veltins, Woody Woodpecker "Winfield" was replaced with "WilliamsF1" and the Winfield logo was replaced with an orange diamond with a black kangaroo or a black boomerang on it.
1999 Red and White Blue Winfield Castrol, Brother, Veltins, Woody Woodpecker
2000-2004, 2005 Blue and White Compaq (2000–02), HP (2003–05) Castrol (2000), Allianz (2001–05), Budweiser (2003–06), BMW, FedEx, RBS (2005-) In races in Germany, because of trademark issues, "Anheuser-Busch" was placed below "Bud". For non-alcohol races, Sea World Adventure Parks (from Anheuser-Busch's Busch Entertainment theme parks) replaced Budweiser.
2006 Deep Blue White Allianz RBS, FedEx, Tata, Mobilecast
2007 Blue White AT&T, Lenovo RBS, Allianz, Petrobras, Hamleys
2008 Dark Blue White AT&T, RBS, Hamleys Philips, Lenovo, Allianz, Petrobras, Oris
2009 Dark Blue White RBS, Philips AT&T, Allianz, Thomson, Oris, Randstad, AirAsia
2010 Blue White RBS, Philips AT&T, Allianz, Randstad, Oris, HELL energy drink, Accenture, Thomson Reuters, Air Asia
2011 Blue, White Red, Gold AT&T Randstad, PDVSA, Venezuela Tourism, Oris, Ridge Solutions, Thomson Reuters, GAC, Pirelli, Cosworth
2012 Dark Blue White, Red Randstad, PDVSA, Gillette, Renault, Embratel, Venezuela Tourism, Oris, Head & Shoulders, Ridge Solutions, Thomson Reuters, Pirelli

  • Williams was sponsored primarily by Saudi Arabian Airlines from 1978 to 1984. This is a Williams FW07C being driven in 2007 at the DAMC 05 Oldtimer Festival Nürburgring.

  • A Williams FW08 from 1982 being tested at silverstone in 2006

  • Keke Rosberg driving the Saudia-sponsored Williams FW09 at the 1984 Dallas GP

  • Williams switched to Canon sponsorship in 1985 and retained it until 1993. This is Keke Rosberg driving the Williams FW10 at the 1985 German Grand Prix.

  • A Williams FW11B from 1987 season

  • Riccardo Patrese's Williams FW12 from 1989 season in display

  • Mansell's Williams FW14B from 1992 season in display

  • Damon Hill's #0 Williams FW16 from 1994 season in display

  • Damon Hill driving for Williams at Montreal in 1995

  • The team switched to Rothmans backing in 1994, which it kept until the end of 1997. This is Jacques Villeneuve driving the Williams FW18 at the 1996 Canadian Grand Prix.

  • From 2 years later, Williams switched to Winfield, an Australian brand of cigarettes

  • Jacques Villeneuve driving for williams at Monza in 1998

  • Ralf Schumacher driving for Williams at the 1998 German Grand Prix

  • Alessandro Zanardi driving for Williams at the 1999 Canadian Grand Prix.

  • Ralf Schumacher driving the HP-sponsored Williams FW25 at the 2003 USGP.

  • Since 2006, the team's liveries have been based on a dark blue-and-white theme. This is Nico Rosberg driving the Williams FW28 at the 2006 Canadian Grand Prix.

  • In 2011, the livery was slightly changed with red and gold additional colours added to resemble the Rothmans livery used from 1994 to 1997.

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Famous quotes containing the word williams:

    “the sea is circled and sways
    peacefully upon its plantlike stem”
    —William Carlos Williams (1883–1963)

    “By the road to the contagious hospital
    under the surge of the blue
    mottled clouds driven from the
    northwest—a cold wind.”
    —William Carlos Williams (1883–1963)

    “We all live in a house on fire, no fire department to call; no way out, just the upstairs window to look out of while the fire burns the house down with us trapped, locked in it.”
    —Tennessee Williams (1914–1983)