Formula One Sponsorship Liveries - McLaren

McLaren

McLaren had one of the longest sponsorship deals in F1 history with Marlboro, whose red-and-white pattern appeared on the team's cars for 23 straight years.

Year Main colour(s) Additional colour(s) Livery sponsor(s) Additional major sponsor(s) Non-tobacco livery changes
North American livery changes (2011-)
1972–1974 White Black and red Yardley
1974–1996 Red and white Marlboro (Altria Group) TAG Group, Saima Avandero (1984–1986), Tencel (1995), Kmart (1989–1993), Courtalds Marlboro logo was replaced with barcode (1984–1985, 1987–1992) or with McLaren (1986, 1991–1993). At the 1986 Portuguese Grand Prix, Keke Rosberg's car was painted yellow and white rather than red and white, to advertise Marlboro Lights.
1978 (some races) White Blue, Gold Lowenbrau Marlboro, Texaco, Goodyear, Champion
1997–2005 Black Silver West (Imperial Tobacco) Mercedes-Benz, Mobil, Siemens "West" replaced with West logo (1997–1999), with driver's first names and "Team" (on team members clothing) (1999–2004) or driver's full name and "Team McLaren" (on team members clothing) (2005).
2006 Silver Black and Red Fly Emirates Mercedes-Benz, Mobil, Johnnie Walker (Diageo plc) Johnnie Walker logo was either removed or replaced by "Keep Walking"
2007, 2008, 2009 Silver Red Vodafone Mercedes-Benz, Mobil, Johnnie Walker (Diageo plc), Aigo, Santander
2010 Silver Red Vodafone Mercedes-Benz, Mobil, Johnnie Walker, Aigo, Xtb
2011 Silver Red Vodafone Mercedes-Benz, Mobil 1, Hugo Boss, Aigo, Johnnie Walker, AkzoNobel In Montreal, because of Vodafone's 45% stake in Verizon, and the lack of other North American business operations, there is a co-branding of Vodafone and Verizon.
2012 Silver Red Vodafone Mercedes-Benz, Mobil 1, Hugo Boss, Lucozade, Maximuscle, Tooned In Austin, the Vodafone branding is replaced with Verizon.

  • The original McLaren livery was orange. Team founder Bruce McLaren is pictured driving the McLaren M7C at the 1969 German Grand Prix.

  • The team's first sponsorship deal was with Yardley, who branded McLarens such as this M19C (shown being demonstrated at the 2004 Canadian Grand Prix weekend).

  • Marlboro colours first appeared on a McLaren in the 1974 season. This is Emerson Fittipaldi driving the McLaren M23 at the 1974 British Grand Prix.

  • Niki Lauda won his last championship with McLaren in 1984

  • A McLaren MP4/4 from the 1988 season

  • A McLaren MP4/5 from the 1989 season

  • a McLaren from the 1990 season

  • The McLaren-Marlboro partnership lasted from 1974 until the end of 1996, and produced several championships, including Ayrton Senna in 1991.

  • A McLaren from the 1992 season

  • Ayrton Senna's MP4/8 on display at Donington, the site of his famous wet-weather victory in 1993.

  • Mika Häkkinen's McLaren from the 1994 season on display

  • Mika Häkkinen's McLaren from 1995 season in its non-tobacco livery, this was the first season when McLaren switched from Peugeot power to Mercedes power

  • A McLaren MP4/10B from 1995, this was the last F1 car driven by Nigel Mansell

  • David Coulthard's McLaren MP4/11 exhibited as part of the McLaren Hall, Donington Grand Prix Exhibition

  • Mark Blundell driving a McLaren at the 1995 British GP

  • A McLaren MP4/12 in West livery

  • David Coulthard driving for McLaren in 1998

  • Mika Häkkinen's McLaren in Test Livery from the 1998 season

  • Häkkinen driving a McLaren MP4/13 in its non-tobacco livery

  • Mika Häkkinen driving for McLaren at the 1999 Canadian GP

  • A McLaren MP4/14 on display at the Donington Collection. The car carries chassis number 4 and is in the state it crossed the line to win both the 1999 Japanese Grand Prix and the Formula One Drivers' Championship for its driver, Mika Häkkinen.

  • Häkkinen's McLaren from the 1999 season on display

  • Coulthard driving a McLaren at the 2000 Canadian GP

  • Mika Häkkinen driving a McLaren at the 2001 Canadian GP, this was his last season

  • Räikkönen driving the MP4-17D in 2002

  • Kimi Räikkönen driving his McLaren in 2003

  • The McLaren MP4-19 at the 2004 US GP

  • David Coulthard at the 2004 Canadian GP

  • From 1997 to July 2005, McLaren switched to West. This is Mika Häkkinen driving the McLaren MP4-15 at the 2000 United States Grand Prix.

  • At races where tobacco advertising was not allowed, the "West" logos were replaced with the driver's name in identical font. Thus Pedro de la Rosa's McLaren MP4-20 was branded "Pedro" at the 2005 British Grand Prix.

  • McLaren's main sponsor in 2006 was Johnnie Walker, as evidenced by Juan Pablo Montoya's McLaren MP4-21 at the 2006 United States Grand Prix. From this year onwards, the team has also used a highly-reflective version of its silver livery.

  • From 2007 onwards, McLaren's title sponsor has been Vodafone. This is Fernando Alonso at the 2007 British Grand Prix.

  • Due to mutual marketing interest of Vodafone and Verizon, McLaren cars run with Verizon advertisement in North America. This is Jenson Button at the 2012 United States Grand Prix.

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