Formula One Sponsorship Liveries - Honda

Honda

Honda first raced in Formula One from 1964 to 1968. The cars were entered in an all-white livery with a red circle, duplicating the Japanese flag. The company won several races but left F1 at the end of the 1968 season, before returning as an engine supplier in the 1980s. After a decade away from the sport, Honda returned again as an engine supplier in 2001, before buying the British American Racing team and entering F1 as a constructor in 2006.

For the 2006 season, Honda continued with the BAT sponsorship with the Lucky Strike logo, but BAT pulled out for 2007. From 2007, the only logos on the car are the Honda badge, the Bridgestone logo, and the logo of Honda's environmental awareness program, Earth Dreams. For 2007, the livery itself was a picture of the Earth on a black background. For 2008, however, there are only pieces of the image of Earth on a mainly white background, as opposed to the whole of the Earth being on Honda's car.

Year Main colour(s) Additional colour(s) Livery sponsor(s) Additional major sponsor(s) Non-tobacco livery changes
2006 White Red Lucky Strike (British American Tobacco) Intercond Lucky Strike logo changed to "Racing Revolution", "Look Left", "Look Right" and during the 2006 Brazilian Grand Prix "Last Blast" was on the rear wing and Lucky Strike logo was replaced with a Heart with a security pin and a paper written "Racing Forever".
2007 Earth (picture) Black myearthdream.com (Honda) None None
2008 White Earth Earth Dreams (Honda) None None
  • A 1965 Honda RA272 in the racing colors of Japan.

  • Upon its return to F1 in 2006, Honda continued with virtually be same livery as had been used by the British American Racing team in preceding years. This is Rubens Barrichello at driving the Honda RA106 at the 2006 Canadian Grand Prix.

  • The 2007 Honda RA107 in its distinctive Earth livery, being driven by Rubens Barrichello at Malaysia.

  • The earth-themed livery was revised for 2008, as shown by Jenson Button at the 2008 Malaysian Grand Prix.

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