Formula One Sponsorship Liveries - British American Racing

British American Racing

British American Racing competed in Formula One from 1999 to 2005. The name of the team was taken from British American Tobacco which provided the main sponsorship and was livery sponsor through two of its main cigarette brands. In their debut season, the team wished to have its two cars painted in different liveries (one 555, the other Lucky Strike), but this was forbidden by the rules. So the team decided on a unique two-sided design, with the blue 555 livery of the right side of the car, and the red and white Luckies livery on the left and a zipper design on the middle.

Year Main colour(s) Additional colour(s) Livery sponsor(s) Additional major sponsor(s) Non-tobacco livery changes
1999 Blue, Red Black, White Lucky Strike, 555 Teleglobe, Honda, Reynard, Bridgestone 555 logo changed to three crescent moons (same as in Subaru Impreza with 555 sponsorship); Lucky Strike logo blocked out (side of car) and replaced by "Run Free" (other parts of the car)
2000–2004, 2005 White Red, Black Lucky Strike (British American Tobacco) Honda, Intercond, Tiscali, 555, Sonax, Reynard, Teleglobe, bee-trade.com, Lucky Strike logo either blocked out (2000–2001), "Luckies" changed to "Lookies" (2000), "Lucky Strike" was replaced with "Look Alike" (2001), "Run Free" (2002), bar code and Formula One cars (2003–2004), "Don't Look", "Look Left" and "Look Right" and a barcode and Formula One cars (2004) or with "Racing Revolution" (2005)
2004–2005 (only Chinese GP) White Blue, Pale Gold, Black 555 (British American Tobacco) Honda, Intercond "Lucky Strike" was replaced with "555 World Racing"
2004–2005 (Anthony Davidson's car) Blue / white Yellow, white/ black, gold, white driver outline 555 (British American Tobacco)/Lucky Strike Honda, Intercond "Lucky Strike" was replaced with "555 World Racing"
  • Jacques Villeneuve with Blue-Yellow/White-Red livery at the 1999 Canadian Grand Prix.

  • A Bar 002 in the 2000 season livery

  • Jacques Villeneuve driving the BAR 003 at the 2001 Canadian Grand Prix.

  • Jacques Villeneuve driving the BAR 003 in the same race

  • Jacques Villeneuve driving the BAR 005 with non-tobacco livery replaced with bar code and F1 cars at the 2003 United States Grand Prix.

  • Jenson Button driving the BAR 006 at the 2004 United States Grand Prix.

  • Takuma Sato celebrating his podium at the 2004 United States GP

  • Takuma Sato driving the BAR 007 with "Racing Revolution" logo at the 2005 United States Grand Prix.

  • Jenson Button driving the BAR 007 with "555 World Racing" livery at the 2005 Chinese Grand Prix.

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