Ford Verve Concepts

The Ford Verve concepts are a series of subcompact car concepts from Ford Motor Company which the sixth generation Ford Fiesta (Mark VI-VII) is based upon. Upon its presentation, Ford Verve was intended to meet market demands for smaller, more fuel-efficient cars. The 3-door hatchback and 4-door saloon versions of Fiesta are all based on the Verve, with the 5-door hatchback and the 2-door van being their derivatives. The concept itself was shown at the 2007 Frankfurt Motor Show.

Verve comes in both four- and three-door body styles. The four-door is the basis for the production vehicle that will be sold in North America beginning in 2010. The European three-door is being shown to test market reaction to the body style – as a possible additional small car for the North American market.

First Verve Concept

The Verve continues Ford's Kinetic Design family styling theme, first seen on the Ford S-MAX.

Martin Smith, executive director of design for Ford of Europe, described the Verve as "a chic, modern and individualistic statement for a sophisticated, fashion-aware generation." The concept was created by a team of designers from Ford studios in Dunton, England, and Cologne, Germany.

Occupants are cocooned in a cabin trimmed in different hues of glove leather, with an array of modern multimedia conveniences at their fingertips.

The slick three-door hatchback features a panoramic glass roof, pillarless side glass, LED headlamps, high-mounted LED taillamps, integrated tailgate spoiler and dark-chrome lower diffuser with integrated center exhaust outlet.

The car rides on 18-inch low-profile tyres mounted on two-piece, 12-spoke alloy wheels.

Second Verve Concept

On 19 November 2007, Ford unveiled its second Verve concept. This second version took the form of a four-door notchback and was styled similarly to the Frankfurt version of the car. It was finished in frosted grape.

Third Verve Concept

An further four-door Verve concept car for North America was revealed at the North American International Auto Show in January 2008. It was finished in Rouge Red, and unique to this version, featured a modified front fascia. The most notable changes were in a deeper upper grille, with Ford of North America's trademark 'three-bar' graphic, and a downsized lower inverted trapezoidal grille.