Consumer Response
According to Ford, consumer response to the 2006 Fusion had exceeded their expectations, with 30,000 sold during the first quarter of 2006. By October 2009, the Fusion became one of the top ten best-selling cars in the U.S. for the first time, as well as the best-selling car by a domestic automaker.
An article reflecting on the retirement of the Taurus however noted that whatever its faults, Ford did sell a large volume of them, and at the time production ended, the Taurus was still outselling the smaller Fusion and larger Ford Five Hundred combined, thanks to Taurus' large fleet sales. For the 2007 model year, approximately 77% of Fusion sales were retail (as opposed to fleet). This sales mix has contributed, in part, to the Fusion's relatively high residual value compared to the Taurus.
Ford also sells the Fusion in Mexico and Brazil. In Brazil, it became the highest-selling car in its class in 2008.
Read more about this topic: Ford Fusion (Americas)
Famous quotes containing the words consumer and/or response:
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