Name Change
The Freestar name change may have led to the van's early demise, and is perhaps a textbook example of how a name change can kill what was once a strong product line. The Toronto Star cited one naming expert who called it the "Ford Fiasco." Naseem Javed, president of ABC Namebank International predicted "It will cause confusion and chaos for consumers. Others called the scheme to rename Fords with a word starting with the letter F as "just foolish." Ford said that dealers suggested the idea, and that it fit the $600 million redesign of the Ford minivan. Joe Greenwell, vice-president of marketing and operations for parent Ford Motor Co. believed the new name would "stimulate interest in the product."
Read more about this topic: Ford Freestar
Famous quotes containing the word change:
“To suffer woes which Hope thinks infinite;
To forgive wrongs darker than Death or Night;
To defy Power, which seems Omnipotent;
To love, and bear; to hope, till Hope creates
From its own wreck the thing it contemplates;
Neither to change nor falter nor repent;
This, like thy glory, Titan! is to be
Good, great and joyous, beautiful and free;
This is alone Life, Joy, Empire and Victory.”
—Percy Bysshe Shelley (1792–1822)
“The incessant repetition of the same hand-work dwarfs the man, robs him of his strength, wit, and versatility, to make a pin- polisher, and buckle-maker, or any other specialty; and presently, in a change of industry, whole towns are sacrificed like ant-hills, when cotton takes the place of linen, or railways of turnpikes, or when commons are inclosed by landlords.”
—Ralph Waldo Emerson (1803–1882)