The Ford Festiva is a subcompact car that was marketed by the Ford Motor Company between 1986 and 2002. Festiva was sold in Japan, the Americas, and Australasia. The name "Festiva" is derived from the Spanish word for "festive". It should not be confused with the similarly-sized Ford Fiesta.
Designed by Mazda using the DA platform and B series inline-four engines, the Festiva continued the trend of Fords built and designed by Mazda for the Asia-Pacific market such as the Laser and Telstar.
South Korean first generation sales began in 1986 under the name Kia Pride, assembled by Kia under license. Australasia and Europe received the first version between 1987 and 1991 as the "Mazda 121". After 1991, Australasian sales occurred under the "Ford Festiva" name, while European sales continued under the name "Kia Pride". Kia ended production of the Pride in 2000, although SAIPA of Iran has produced this model in various forms since 2001. This ongoing production has been in parallel to the second generation Festiva introduced in 1993, sold as the Ford Aspire in North America and Kia Avella in South Korea and other markets. Although these second generations models were withdrawn in 2000, a third generation was sold between 1996 and 2002 in Japan as a badge-engineered version of the Mazda Demio.
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“I have always believed helping your fellow man is profitable in every sense, personally and bottom line.”
—Mario Puzo, U.S. author, screenwriter, and Francis Ford Coppola, U.S. director, screenwriter. Michael Corleone (Al Pacino)