Ford EXP - Name Origin

Name Origin

For a long time, some were adamant that the letters stood for "EXPerimental"; others said that Ford marketing executives just thought it was an interesting combination of letters that did not have a meaning. However, according to an article published in Popular Mechanics (March 1981), the letters EXP were supposed to stand for Erika Project Personal car, where project cars are designated X. The "Erika" came from the code-name from the European Escort.

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