Discontinuation
In mid-1996, Ford officially made the decision to discontinue the Bronco. On June 12, 1996, the last Bronco ever built rolled off the assembly line at Michigan's Ford Truck Plant. The last Bronco was escorted by Jeff Trapp's 1970 Ford Bronco during a Drive-Off Ceremony. It was replaced by the Ford Expedition that answered a market that preferred 4-passenger doors, as well as to compete with GM's Chevrolet Tahoe and larger Chevrolet Suburban.
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