Merchandising
The first Fopp store was a market stall in Decourcey's Arcade near Byres Road in Glasgow opened 1981 by Gordon Montgomery. Fopp operates a keep-it-simple approach to the pricing of its merchandise with most prices rounded to whole-pound figures. It built a reputation for reasonable prices on new release and excellent prices (often £5) on non-mainstream catalogue CDs, DVDs and books. The company also had a policy called "suck it and see", whereby any purchase could be returned to the shop within 28 days for a full refund as long as it is as new. The company still has this policy, despite being owned by HMV, though this applies only to CDs and not to DVDs which have been opened. Many other CD/DVD retailers will not accept returned goods if security seals or plastic wrapping have been removed.
Read more about this topic: Fopp (retailer)