The Food Marketing Mix and The Four Ps of Marketing
The four components of food marketing are often called the “four Ps” of the marketing mix because they relate to product, price, promotion, and place. One reason food manufacturers receive the largest percentage of the retail food dollar is that they provide the most differentiating, value-added service. The money that manufacturers invest in developing, pricing, promotion, and placing their products helps differentiate a food product on the basis of both quality and brand-name recognition.
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Famous quotes containing the words food and/or mix:
“Food probably has a very great influence on the condition of men. Wine exercises a more visible influence, food does it more slowly but perhaps just as surely. Who knows if a well-prepared soup was not responsible for the pneumatic pump or a poor one for a war?”
—G.C. (Georg Christoph)
“In our man-of-war world, Life comes in at one gangway and Death goes overboard at the other. Under the man-of-war scourge, curses mix with tears; and the sigh and the sob furnish the bass to the shrill octave of those who laugh to drown buried griefs of their own.”
—Herman Melville (1819–1891)