Nugget
The company uses the Foods Co name in Northern California, where Kroger is bound by an agreement between Falley's and grocer Nugget Markets, Inc.. All Food 4 Less stores in Northern California are managed and operated by Nugget. Kroger does not have any administrative control over the three Nugget Food 4 Less stores.
Nugget Food 4 Less is limited by its agreement with Fleming in its ability to advertise in circulars. Kroger Food 4 Less circulars will feature individual products on sale whereas Nugget Food 4 Less circulars only promote sales events and customer testimony. Ad Prices from the Kroger Food 4 Less chain will not be honored.
The Nugget Food 4 Less stores also feature a different selection of products than Kroger Food 4 Less stores due to Nugget's pooling of resources from its upscale Nugget Market stores. Marketing and administration of the Nugget Food 4 Less stores is handled through the Nugget Market Corporate Office in Woodland, California, and any requests for other Food 4 Less stores will be deferred to the Kroger Corporate Office in Cincinnati, Ohio. It is unclear whether Nugget Markets and Kroger will continue the Fleming relationship when the franchise agreement expires.
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