Fonejacker - Broadcast

Broadcast

The show began as a pilot for Comedy Lab, a Channel 4 show that showcases new comic talent, in 2006. After much popularity, it was given a six-part series in October 2006 which was initially intended for broadcast on E4 in April in the following year. It was also given a Christmas special that was broadcast on 25 December 2006 entitled Fonejacker's Christmas Message which was a five-minute short version of the pilot. The end of the show displayed Fonejacker: Coming April 2007 - Don't Pick Up The Phone.

In March, a teaser trailer started to air on Channel 4 and E4, which consisted of clips of the pilot put together into a thirty second advert, ending with e4.com/fonejacker, which redirected users to the Fonejacker MySpace page. However, for undisclosed reasons, the show was put on hold, and wasn't aired in April. New trailers aired in June which saw the Fonejacker in his own flat performing various calls, and a television tuned into the news reporting "new sightings of the Fonejacker". The advert ended with the catchphrase "Don't Pick Up The Phone" and finished with the same E4 website. This was followed a couple of days after by a newer alternative advert.

Hours before the show's first broadcast, Novak called into Big Brother's Little Brother as Terry Tibbs, talking to contestant Jonathan about distinctive eyebrows. However, there was no mention of Fonejacker as presenter Dermot O'Leary seemed puzzled. As part of the advertising for the show, "Fonejacker Tonight 10.30" was displayed throughout the night under E4's on-screen graphic.

A 2007 Christmas special was broadcast on 20 December 2007 and a second series for 2008 was commissioned.