Origin and Definition
Claude Lévi-Strauss originated this term, where he identifies terms like mana (magical mystical substance of which the magic is formed), or oomph (American slang term for flavor in the figurative sense) "to represent an undetermined quantity of signification, in itself void of meaning and thus apt to receive any meaning". Daniel Chandler defines the term as "a signifier with a vague, highly variable, unspecifiable or non-existent signified." As such a "floating siginifier" may "mean different things to different people: they may stand for many or even any signifieds; they may mean whatever their interpreters want them to mean." Such a floating signifier - which is said to possess "symbolic value zero" - results necessary to "allow symbolic thought to operate despite the contradiction inherent in it".
Read more about this topic: Floating Signifier
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