Flanking Marketing Warfare Strategies - Fundamental Principles

Fundamental Principles

The fundamental principles involved are:

  1. Avoid areas of likely confrontation. A flanking move always occurs in an uncontested area.
  2. Make your move quickly and stealthfully. The element of surprise is worth more than a thousand tanks.
  3. Make moves that the target will not find threatening enough to respond decisively to.

Read more about this topic:  Flanking Marketing Warfare Strategies

Famous quotes containing the words fundamental and/or principles:

    “The science, the art, the jurisprudence, the chief political and social theories, of the modern world have grown out of Greece and Rome—not by favor of, but in the teeth of, the fundamental teachings of early Christianity, to which science, art, and any serious occupation with the things of this world were alike despicable.”
    —Thomas Henry Huxley (1825–95)

    “I suppose that one of the psychological principles of advertising is to so hammer the name of your product into the mind of the timid buyer that when he is confronted with a brusk demand for an order he can’t think of anything else to say, whether he wants it or not.”
    —Robert Benchley (1889–1945)