Fundamental Principles
The fundamental principles involved are:
- Avoid areas of likely confrontation. A flanking move always occurs in an uncontested area.
- Make your move quickly and stealthfully. The element of surprise is worth more than a thousand tanks.
- Make moves that the target will not find threatening enough to respond decisively to.
Read more about this topic: Flanking Marketing Warfare Strategies
Famous quotes containing the words fundamental and/or principles:
“The same polarity of the male and female principle exists in nature; not only, as is obvious in animals and plants, but in the polarity of the two fundamental functions, that of receiving and penetrating. It is the polarity of earth and rain, of the river and the ocean, of night and day, of darkness and light, of matter and spirit.”
—Erich Fromm (1900–1980)
“The proclamation and repetition of first principles is a constant feature of life in our democracy. Active adherence to these principles, however, has always been considered un-American. We recipients of the boon of liberty have always been ready, when faced with discomfort, to discard any and all first principles of liberty, and, further, to indict those who do not freely join with us in happily arrogating those principles.”
—David Mamet (b. 1947)