Flagship As Metaphor
As with many other naval terms, flagship has crossed over into common parlance, where it means the most important or leading member of a group. It has also come to be an adjective describing the most prominent or highly touted product, brand, location, or service among those offered by a company. It now has common derivations such as the "flagship brand" or "flagship product" of a manufacturing company or "flagship store" of a retail chain. Auto companies usually have a flagship in the form of their leading, highest-priced car.
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Famous quotes containing the word metaphor:
“A theology whose god is a metaphor is wasting its time.”
—Mason Cooley (b. 1927)