'Firepower Pill'
Firepower International's main product was the Firepower Pill, advertised as being able to "lower fuel consumption, reduce emissions, clean and maintain your engine". The product was claimed to work by "burning more of the heavier elements of your fuel, increasing power and fuel economy", and because more of the fuel is consumed in the combustion process, hydrocarbon and carbon-dioxide emissions are lowered. Inserted into a vehicle's fuel tank, a single Firepower Pill was advertised as being able to treat up to 60 litres of petrol. (Elsewhere, a larger pill was advertised, claimed to be able to treat 200 litres of petrol or diesel).
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