Firehouse Subs is a US-based, fast casual restaurant chain that specializes in hot subs. Founded in 1994 in Jacksonville, Florida by former firefighter brothers Robin and Chris Sorensen, Firehouse Subs serves sandwiches with meats and cheeses, "steamed" hot and placed on produce on a toasted sub roll. Locations offer a family-oriented atmosphere, with a firefighter theme that includes fire equipment throughout the store and a menu that features sandwiches with themed names. They offer hot sauces in a range of intensities. Pictures mounted on the walls highlight local firefighting history, as well as the founders' history of firefighting service.
Firehouse Subs was named "Company of the Year" by KPMG in 2006, and is the "National Chain" winner of the National Restaurant Association’s Restaurant Neighbor Award for community service.
The Firehouse Subs Public Safety Foundation, Inc., a non-profit organization, was created in 2005. It provides funding and support for local firefighters.
Plans for expansion in 2006 were focused on the Northeast, Central, and Southwest regions of the US, with plans for another 100 restaurants to be developed.
As of September 2010, there were over 390 locations, mostly in the southern part of the United States.
On August 3, 2011 a company press release stated that they were placing the Coca-Cola Freestyle beverage dispenser in all their stores after a six-month test at the 25 restaurants in the Jacksonville market. Firehouse is the first national franchise chain to utilize the new technology in all franchises.
Read more about Firehouse Subs: Further Reading